At FoundPages, we can tell right away if a website is professionally done - without even looking at it. You could read it to us and we would know. If we stay awake that is. And it won't even be the typos...

Persuasive copy writing is more important than it's given credit for. Sure, a killer website helps but beyond how it looks, it needs to read well and have calls to actions (CTA). And just as professional website designers can ensure your company is taken seriously, a professional copywriter can help convince your prospects and audience to start a conversation with your company.

This is not to say that you should abdicate all the content to some stranger. Using a copywriter can be like using a consultant. Someone to help you, because they do it everyday versus your 1-2 year update. It doesn't have to be for all your content, just the key pages. And you'll still have your say in the end, because someone still has to edit and proof all this.

They will understand concepts like personas because they will ask you who your customer looks like (figuratively speaking) and write specifically for each type. By not understanding your product and services totally, they can help you do a better job because they will be more likely to NOT understand what you do, and write accordingly to make it understandable.

Most copywriters will also know how to get the prospect to the next step or the CTA. Without this, all you have is an expensive electronic brochure. Most companies will try to 'dump' everything they have on a website, because they know so much about the products and services. On the other hand, a good copywriter will persuade them to fill out a form or call you. And they should be able to do this with copy that conveys your message, without being wordy.

A bonus is you'll save time, get around that writer's block and get that new website launched that much faster!

Labels: call to action, personas, professional websites, website copywriting