Join Yves Matson at Calgary Technogies Inc on April 28th 2010 from 12:00PM to 1:00PM as he talks about “Social Media and how to use it in B2B Marketing”.

Yves Matson is the Director of Business Development at FoundPages and he will share emerging best practices that effectively integrate Social Media into online marketing, utilizing activities that companies already engage in, such as newsletters, blogging, case study publishing, and webinars.

Using Social Media as a distribution channel for blog, newsletter, or website content produces highly qualified leads and referrals that are more likely to identify themselves and begin a relationship based on your expertise. This presentation is based around the eHow To Guide, created by ActiveConversion, called A Marketing Automation Guide to Social Media Marketing.

CTI Lunch & Learn sessions are free and held in a boardroom at the Alastair Ross Technology Centre (3553 31 Street NW, Calgary). Lunches can be purchased by cash only at Choices Cafe in the lobby.